How To Write For The Web (And Not Lose Readers)

How To Write For The Web (And Not Lose Readers)
Dan Gould
  • 16 june 2008

According to usability expert Jakob Neilsen, we are lazy “informavores” (we hunt for facts) when reading on the internet. He says readers tend to “pick the low hanging fruit” – if we don’t see what we’re looking for right away, we’re gone. Or, if the page isn’t written in a way to convey clues that readers are on the right trail, they’ll more than likely click out. Slate explores Neilsen’s rules of the information design game and gives tips for engaging writing on the internet.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.