Huffington Post Goes Local
We’ve talked about local media recently – with the idea of 10,000 niche newspapers and our interview with John Geraci from local news aggregator Outside.in. This rekindled interest in local media is spreading. The Huffington Post has just announced plans to expand into local news across the US. A site focusing on Chicago will roll out first, followed by a dozen more. The sites will aggregate news, sports, crime, arts and business news from different local sources including bloggers.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”