Indonesia’s 347: Cultural Commentary or Borrowed Design?

Indonesia’s 347: Cultural Commentary or Borrowed Design?
Jason Tan
  • 26 june 2008

“You are what you eat” is one of the main principles behind UNKL 347, Indonesia’s independent clothing pioneer. But “eating” in its case refers to the Warholian consumption of pop culture. In keeping with its of-the-moment ethos, 347 has seen three variations of its name over the years since the brand emerged in 1996, with each name change reflecting its revamped identity.

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