Gizmodo makes an interesting comparison between the design of Apple products today versus Braun’s innovative product design in the 1960’s. Dieter Rams, Braun’s lead designer back then, was the revolutionary that sculpted the look and feel of Braun’s line. And it’s that which seems to have inspired Apple’s design guru, Jonathan Ive:

This passion for “simplicity” and “honest design” that is always declared by Ive whenever he’s interviewed or appears in a promo video, is at the core of Dieter Rams’ 10 principles for good design:

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