Nicholas Carr has written a significant article that explores how the internet and search technology is changing the ways we think and process information. He believes that the medium of the internet, with its inherent speed and impetus to continuously jump around, is actually rewiring our brains. Carr argues that because of the omnipresence of technology, the ability to focus and deeply engage with long form content is atrophying. In its place is a new cognitive style that mirrors the hyperactive nature of the internet itself.

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