Behance sat down with Kidrobot founder Paul Budnitz to figure out how he turned a tiny niche business into a success. How did a small shop selling limited edition, expensive vinyl toys to adults become a worldwide phenomenon? Some of his methods are surprising:

Trust your feelings. He loves what he does, and he uses it as an indicator of if the company is doing the right thing:

“I love what I do and the things I make. So if the things we make start sucking, or even if our office gets too messy, I get really upset. It's sort of a self-regulating system. Like breathing and eating.”

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