Continuing with the idea of 10,000 nichepapers, HP Labs has a new print on demand service in beta. Called Magcloud, it's an economical way for niche publishers to print small runs of magazines. The setup

Continuing with the idea of 10,000 nichepapers, HP Labs has a new print on demand service in beta. Called Magcloud, it’s an economical way for niche publishers to print small runs of magazines. The setup could not be any easier. Users upload PDF’s of their magazine to the site and set a desired profit on top of shipping and productions costs. Magcloud then generates a publisher page for your title which provides information, issue previews and an order form. After that the site does all the work, handling the printing, mailing, subscription management, and promotion. Although anyone can buy from the site, publisher accounts are invitation only at the moment.

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