In the first of a three part series, the Teen Lab at Alcatel-Lucent has revealed that time shifting is the new rule for today’s youth in terms of TV consumption. Apparently, parents are no longer making the decisions about what their kids do or don’t watch, nor when they watch it. In the research, more than half of the ‘lab members’ were watching TV on their computers or storing it for later viewing – at a time that suited them. On top of this, nearly two-thirds were using a DVR to store their shows.

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