Science fiction and sneaker fans – you can all stop holding your breath now. Nike has dropped the sneaker nerd bomb. This summer they will be releasing the long awaited “Back To The Future” shoe. First seen in the 1989 blockbuster Back To The Future 2, the high concept Nike's worn by Marty McFly will be let into the wild on July 26th. Expect insane lines and prices more inflated than gasoline. Unfortunately, the shoes don't tie themselves like they do in the film. They're also not an exact replica – just a limited edition Hyperdunk that's inspired by the movie version. It seems that grass roots activism does pay off.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in