In an article on British media in the Guardian, Mike Butcher wonders what impact of rising overseas audiences will have on UK newspaper sites. He says that only 27% of the Daily Mail‘s readership is British while the had 32.8% of its audience coming from the UK; the Times Online has 35.7%; Sun Online has 34.3% and the has 41.8%.

Mike suggests that the industry doesn’t appear to know what to do with all these bloody foreigners (as a Daily Mail reader might put it):

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