Peep Insights: An Interview With Marco Bevolo On The Future Of High End

Peep Insights: An Interview With Marco Bevolo On The Future Of High End
Maria Vrachnos
  • 3 june 2008

4) What are some product examples that illustrate the direction of high end?

I would suggest two examples. The first is the “Active Crystals” line by Philips Swarovski, with its heart-shaped USB key: a true re-discovery of the more anthropological meaning of the word: “memory”. Secondly, the “mother of all High End”, the FIAT 500 – the Italian maker’s come back, and a serious challenge to the Mini’s of this segment.

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