4) What are some product examples that illustrate the direction of high end?

I would suggest two examples. The first is the “Active Crystals” line by Philips Swarovski, with its heart-shaped USB key: a true re-discovery of the more anthropological meaning of the word: “memory”. Secondly, the “mother of all High End”, the FIAT 500 – the Italian maker’s come back, and a serious challenge to the Mini’s of this segment.

Both products are the expression of authentic emotions, highly curated aesthetics and new ways to apply technology for people. And all of them combine mass appeal with beauty, and high margins with great distribution.

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