Mintel estimates that the natural and organic personal care product market has grown by 35% since 2005 and is currently valued at $465 million. The success of this burgeoning market has been enjoyed by both major brands like Wal-Mart and smaller boutiques. The latest entry in this marketplace, mastihashop caught our attention.

The brand recently opened an outpost in Manhattan’s Lower East Side and showcases a wide range of products featuring mastiha, a therapeutic cure-all long hailed in the East. Mastiha is an all-natural antioxidant, anti-inflammatory and anti-bacterial resin harvested from the sap of trees found exclusively on the Greek Island of Chios.

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