We are excited to have Ed Cotton of Butler, Shine, Stern and Partners (and the brains behind Influx Insights, one of our favorite blogs about branding, culture, and trends) joining us for PSFK Conference San Francisco 2008. Ed will be speaking about “Trends- Should you care?” (His answer: Yes, you should!?)

First, who are you and what do you do?

Ed Cotton, Director of Strategy at BSSP. My team looks after all research, strategy and accountability at the agency where our clients include; MINI, Columbia, Priceline, Epson and Ritz-Carlton.

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