Frank Striefler, Director of Media Art Planning at TBWA\Chiat Day, will be joining our “Making Inspiration Matter” panel at the PSFK Conference San Francisco 2008. Along with Eric Corey Freed of organicARCHITECT, Josh Morenstein of fuseproject and moderator Gareth Kay (Modernista), the panel will discuss how inspiration can be used to create change.

First, who are you and what do you do?

I am Director of Media Art Planning at TBWA\Chiat Day. In my network role, I help TBWA to evolve Account Planning to help crack the code on how to build brands in the 21st century. At TBWA\Chiat, I help in orchestrating Total Brand Behavior for the clients in the LA office.

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