PUMA have just released a series of short films exploring bike culture. Produced by Daniel Leeb of Cinecyle Productions, The I-Cycle Film Series consists of five surprisingly well made videos documenting five different influencers and the contributions they’ve made to the bike community. Each video is about 5 minutes long and explores the importance of biking and why these advocates personally love moving on two wheels.

Unfortunately, the videos can’t be embedded, but you can check them all out here. Features include:

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