PUMA’s Series of Short Films on Bike Culture

PUMA’s Series of Short Films on Bike Culture
Advertising
Jeff Squires
  • 26 june 2008

PUMA have just released a series of short films exploring bike culture. Produced by Daniel Leeb of Cinecyle Productions, The I-Cycle Film Series consists of five surprisingly well made videos documenting five different influencers and the contributions they’ve made to the bike community. Each video is about 5 minutes long and explores the importance of biking and why these advocates personally love moving on two wheels.

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