Sound Branding At The Summer Olympics

06/18/08

Written By:

Dan Gould

NYC based Audiobrain is a sonic branding and interactive audio company who are sourcing music and sound clips to enhance the 2008 Summer Olympics. NBC and Audiobrain are in the process of collecting over 30,000 tracks to add tension, enhance the mood or create drama for all 3,600 hours of Olympic programming.

To ensure that they always have the perfect mood-enhancing track ready to go, NBC is digitizing Audiobrain's collection of pop songs, classic-film scores, and original compositions and storing them in a sophisticated database that enables them to find the perfect track on the fly.

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