Sound Branding At The Summer Olympics

Sound Branding At The Summer Olympics
Advertising
Dan Gould
  • 18 june 2008


NYC based Audiobrain is a sonic branding and interactive audio company who are sourcing music and sound clips to enhance the 2008 Summer Olympics. NBC and Audiobrain are in the process of collecting over 30,000 tracks to add tension, enhance the mood or create drama for all 3,600 hours of Olympic programming.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.