Sound Branding At The Summer Olympics

Sound Branding At The Summer Olympics
Dan Gould
  • 18 june 2008

NYC based Audiobrain is a sonic branding and interactive audio company who are sourcing music and sound clips to enhance the 2008 Summer Olympics. NBC and Audiobrain are in the process of collecting over 30,000 tracks to add tension, enhance the mood or create drama for all 3,600 hours of Olympic programming.

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