Steve Ballmer Says Print’s Dead Within 10 Years
Microsoft CEO Steve Ballmer has made the bold claim that print will be extinct within the next 10 years. He says magazines, newspapers and all media will no longer exist in physical form as we know it, and will only be delivered via IP networks. His essential theory is that both producers and consumers crave the interaction that only networked communications can supply. Ballmer also sees a further blending of commerce and content which will make it increasingly difficult to distinguish between advertising, communication and entertainment.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”