Steve Ballmer Says Print’s Dead Within 10 Years

Steve Ballmer Says Print’s Dead Within 10 Years
Dan Gould
  • 6 june 2008

Microsoft CEO Steve Ballmer has made the bold claim that print will be extinct within the next 10 years. He says magazines, newspapers and all media will no longer exist in physical form as we know it, and will only be delivered via IP networks. His essential theory is that both producers and consumers crave the interaction that only networked communications can supply. Ballmer also sees a further blending of commerce and content which will make it increasingly difficult to distinguish between advertising, communication and entertainment.

[Washington Post via Buzzmachine]

+Electronics & Gadgets
+Media & Publishing

More in Entertainment


Spotify Now Lets Musicians Get Real-Time Data From Fans

Spotify for Artists leverages real-time data with demographic information to help musicians understand their audience

16 October 2017

How Blockchain Is Changing Concert Ticket Sales

Aventus allows more fans to purchase tickets securely for events they want to attend, without huge price increases

12 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.