menu

Steve Ballmer Says Print’s Dead Within 10 Years

Steve Ballmer Says Print’s Dead Within 10 Years
technology
Dan Gould
  • 6 june 2008


Microsoft CEO Steve Ballmer has made the bold claim that print will be extinct within the next 10 years. He says magazines, newspapers and all media will no longer exist in physical form as we know it, and will only be delivered via IP networks. His essential theory is that both producers and consumers crave the interaction that only networked communications can supply. Ballmer also sees a further blending of commerce and content which will make it increasingly difficult to distinguish between advertising, communication and entertainment.

[Washington Post via Buzzmachine]

+#technology
+advertising
+Electronics & Gadgets
+Entertainment
+Media & Publishing
+Microsoft
+retail
+technology
+USA
Trending

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Arts & Culture
Reports
Reports
Augmented & Virtual Reality Today
Retail Today
No search results found.