Observations from a conversation with a Saturn car sales guy from Chicago at an airport bar in Newark: So you buy your large ‘safe' tank of an SUV a few years back when gas was $2 a gallon and enjoy the open road. Then gas doubles in price and keeps going up. So you want to get a smaller version – maybe not go back to a car but a medium size Saturn SUV because it's got better mileage – but you can't buy it because you haven't the cash because no one wants to buy your old SUV….

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in