Over 80% of Brazil’s population between the ages of 19 and 32 own a mobile phone, many of whom are underprivileged with limited access to information regarding employment or educational opportunities, not to mention leisure activities.

Sensing this gap, Rede Jovem, a social program that promotes digital inclusion in poor communities, developed 0800 Rede Jovem, an initiative that helps spread information about leisure and growth opportunities in the surrounding areas of their communities. Among such opportunities advertised are places to practice sports free of charge (courts, schools, free lessons), employment opportunities, free cultural and artistic events (concerts, exhibits, movies and plays), and free services related to citizenship (issuing documents, medical checkups). The objective was to create a virtual network where young people are able to find and discover interesting initiatives that are happening in their neighborhood, primarily those that are free of cost.

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