The comments made recently by Steve Balmer about the death of the newspaper was picked up by many news sites and blogs. It was fairly interesting to see how far his views were spread especially considering that Microsoft hasn't got a good track record when predicting the future (late to internet, late to mp3 player market, late to cloud computing). When PSFK considers what's happening in publishing we wondered if he couldn't be possibly more wrong.

What if newspapers aren't going to die? What if there were as many newspapers as magazines? Or maybe more? What if they become nichepapers?

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