Top Chef Brings its Brand to Life

Top Chef Brings its Brand to Life
Advertising
Jeff Squires
  • 10 june 2008

In its fourth season, Top Chef, the top rated food show on cable television, is emerging as a formidable competitor to Food Network as it continues to extend its brand. Already selling an array of products (Fan Gear, Chef’s Library, Chef’s Tools) through its branded online shop, Bravo is bringing Top Chef to life by creating new touchpoints through which viewers can interact with the brand. Such as:

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