Touch Screen Tables In Las Vegas
In the second commercial deployment of Microsoft’s Surface technology (AT&T stores were first), The Rio Casino in Las Vegas is debuting Surface enabled tables in its “iBar ultralounge”. Patrons will be able to interact with the touch screen tables for a variety of purposes. A program called Flirt lets them video chat and exchange messages with others in the bar, and they can order drinks for themselves or friends across the room. Time killing games and an area map/guide are also included. Looks potentially useful, but I wonder how long till these $10,000.00 machines break down from spilled drinks? See the table in action here (warning: really corny promotional video).
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers