Walker On Fiji

Walker On Fiji
Advertising
Piers Fawkes, PSFK
  • 2 june 2008

In his latest Consumed article, Rob Walker looks at the eco-attack on the water brand Fiji and their reaction to it – which includes an advertising campaign that promotes its green credentials. Walker raises an interesting point at the end of the piece about consumption decisions and our need for brands to help us make them.

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