Wallpaper Interviews BMW Chief Of Design

Wallpaper Interviews BMW Chief Of Design
Design
Joel Horowitz
  • 10 june 2008

What impact did GINA have initially on the company?

It was like a lightening rod triggering discussions on where this could lead in terms of production and manufacturing. We questioned if mass assembly is the only way. It lead to rapid manufacturing, a way of digitally creating car parts for a fraction of the cost, that were stiffer and it made them available to more customers which we never thought we could do.

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