Wallpaper Interviews BMW Chief Of Design

Wallpaper Interviews BMW Chief Of Design
Joel Horowitz
  • 10 june 2008

What impact did GINA have initially on the company?

It was like a lightening rod triggering discussions on where this could lead in terms of production and manufacturing. We questioned if mass assembly is the only way. It lead to rapid manufacturing, a way of digitally creating car parts for a fraction of the cost, that were stiffer and it made them available to more customers which we never thought we could do.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.