Designers Rethink Starbucks
Business has been rough for Starbucks lately. Everyone knows the chain has announced the closing of 600 stores this year. But as is often the case that when things are down, its the best time for a radical rethink. Get back to basics and try a fresh approach. That’s what Architect Magazine challenged five design teams recently to do. Reinvent Starbucks.
The US based teams participating were: designLAB – Boston, Pentagram Architects – New York, William E. Massie/Cranbrook Academy of Art – Bloomfield Hills, Michigan, Studio Works – Los Angeles, and STUDIOS architecture – New York. Each took a look at improving both the design and focusing the business model.