The Wall Street Journal has an interesting piece on, one of the most fertile landscapes for the growth of extremely contagious memes on the internet. LOLcats, Rickrolling and the infamous Anonymous Scientology protests all originated on the popular image sharing website. The seemingly insane message board is an interesting study in idea/meme life cycles, collaborative creation and crowd sourcing.

WSJ reports:

Creating viral videos and concepts has become a keystone for many businesses marketing online.

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