Absolut’s BeKanye Campaign

Absolut’s BeKanye Campaign
Allison Mooney
  • 22 july 2008

Want to be Kanye West (and who doesn’t, really)? Dial 1-877-BeKanye and choose from the following options:

  • Press 1 to begin the registration process to become a groupie
  • Press 2 to join Kanye’s absolutely fabulous entourage
  • Press 3 for the absolute summertime cocktail
  • Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye West for a few hours or the rest of your life” (more at www.bekanyenow.com)
  • Press 5 to be directly connected to Kanye West’s cell phone

This is a pretty smart mobile database campaign, as each option prompts you to enter your cell phone number (and we’re sure a healthy number of Kanye fans will oblige).

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