Absolut’s BeKanye Campaign
- Press 1 to begin the registration process to become a groupie
- Press 2 to join Kanye’s absolutely fabulous entourage
- Press 3 for the absolute summertime cocktail
- Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye West for a few hours or the rest of your life” (more at www.bekanyenow.com)
- Press 5 to be directly connected to Kanye West’s cell phone
This is a pretty smart mobile database campaign, as each option prompts you to enter your cell phone number (and we’re sure a healthy number of Kanye fans will oblige).
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