American Apparel’s Newest Tee: Hypercolor Redux

American Apparel’s Newest Tee: Hypercolor Redux
Christine Huang
  • 2 july 2008

Well some of us have been waiting a while for this one: American Apparel has launched a line of Thermochromatic Jersey tees for men and women, a second take on the ceaselessly entertaining color-changing technology (?) made popular by Hypercolor more than a decade ago. We wondered who would be first to rehash the gimmick (and who might succeed at it) -and we’re guessing American Apparel is a perfect fit. AA’s shirts change from faded to dark when heated or cooled, just like Hypercolor’s did. We hope AA came up with a solution to Hypercolor’s flaw – losing their changeability after too many spin cycles. Though we doubt it really matters.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.