As Fourbucks closes 19% of its stores, Michigan-based Biggby Coffee, formerly known as Beaner’s (yes Beaner’s) is celebrating the opening of their 100th store – a 30% increase since January 31st, 2008.

Back in January Biggby received a bit of press because of their name change. Some criticized them for caving into pressure from the “politically correct” crowd. I said it was a smart move. As the Detroit Free Press reported:

Juan Tornoe, an Austin, Texas-based Hispanic marketing consultant, said it’s clear to him and should be to anyone that Beaner’s name is about coffee, not contempt.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in