As Starbucks Closes Stores, Biggby Coffee Opens New Ones
As Fourbucks closes 19% of its stores, Michigan-based Biggby Coffee, formerly known as Beaner’s (yes Beaner’s) is celebrating the opening of their 100th store – a 30% increase since January 31st, 2008.
Back in January Biggby received a bit of press because of their name change. Some criticized them for caving into pressure from the “politically correct” crowd. I said it was a smart move. As the Detroit Free Press reported:
Juan Tornoe, an Austin, Texas-based Hispanic marketing consultant, said it’s clear to him and should be to anyone that Beaner’s name is about coffee, not contempt.