Average TV Viewer Age Hits 50

Average TV Viewer Age Hits 50
Innovation
Piers Fawkes, PSFK
  • 9 july 2008

CSM reports that the median age for (live) TV viewers in the US hit 50 last season. The median age of Americans is 38. Can you guess where the younger folks have gone?

This is one of the clearest signs that the Internet is a competitor to television. While cable TV is certainly another major player, idle surfing, social networking, YouTube viewing, news reading, MP3 downloading, and email drafting has pulled Americans away from the small screen and toward a smaller one.

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