The Dark Knight: Success Before Opening Day

The Dark Knight: Success Before Opening Day
Lourenço Bustani
  • 29 july 2008

After the two Alternate Reality Games held in May, Warner has launched different initiatives to promote “Batman: The Dark Knight” in Brazil.

The first is the promotion of the local version of the “Why so serious?” website, which allows users to have their photos scribbled on by the Joker, and the blog Eu Acredito em Harvey Dent (which translates to “I Believe in Harvey Dent”), a place where internet users can find information about Harvey Dent, the candidate for District Attorney in the movie. At the blog, users can also find all the campaign material used in the film. The Youtube channel “haahhahaa” brings trailers of famous Warner movies – edited and ridiculed by the Joker, to show his displeasure with the company. A phone number appears during these trailers. Those who call the number hear a message from the Joker himself.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.