Noticing that there were no standard protocols for communicating between mobile phones and desktop computers, Heysan! is a mobile web based service that enables people to use any Instant Messaging service to chat through their mobile device. The service is not only free, but works with any phone and on any network.

Gustaf discusses some of the popular devices amongst their young, urban users that are typically overlooked by the mobile industry and explains the unique relationship this audience has with the mobile web.

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