Cadillac: We’ll Go Efficient When Consumers Want Us To
Jalopnik points us to news that Cadillac have, erm, said they are prepared to downsize their cars’ engine size when consumers decide they want to have more efficient cars. Auto Observer covers a recent speech by Thomas G. Stephens, General Motors Corp.’s executive vice presiden
U.S. customers will have to signal their readiness to accept smaller engines – in effect reversing a long trend for ever-larger engines and more horsepower.
…Stephens cautions [that] marketing in many segments traditionally has focused on engine cylinder count and power ratings – totems Stephens isn’t certain all customers, particularly those shopping in the premium- or sporty-vehicle segments, are entirely ready to give up…