China Cracks Down on Unauthorized Marketing

China Cracks Down on Unauthorized Marketing
Advertising
Nicko Margolies
  • 9 july 2008


The growth and cost-effectiveness of “Ambush Marketing” has driven offical sponsors of the Olympics to push for a ban.  Luckily for them, China has a well established system for clamping down on all things lacking government approval.  China has banned athletes from bringing their own drinks to events and will take over all prominent advertising locations, allowing only promotional material carrying official sponsorship.

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