Starbucks, the hyper-ubiquitous coffee house chain recently announced they're closing a large chunk of their Australian shops. Only 23 of the existing 84 stores will remain open, mostly the stores in the urban areas of Sydney, Melbourne and Brisbane.This news comes on the heels of earlier announcements of 600 store closures in the US. It goes to show, sometimes even a universally liked chain has the potential to fail, especially if it clashes with deep seated cultural tastes.

The Financial Times explains:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in