Influx Insights has a great thought piece questioning the relevancy of disposability as a brand value or design element. The discussion was sparked by Bic’s announcement of a new disposable cell phone (!?). This idea of creating products with an extremely limited life cycle, or made in a way that doesn’t allow for easy recycling seems hopelessly dated and out of touch with current realities.

Influx Insights: Bic and the irresponsibility of disposability

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