A couple months ago a very innovative POP opened its doors in São Paulo. Named Endossa, it claims to be the first collaborative store in Latin America.

The idea is simple and quite contemporary: they rent empty shelf boxes to every micro-entrepreneur who wants some space to sell products, without asking for sales commission.

Any product can be sold in Endossa (today you can find bottles of chilies to indie t-shirts) and its time on the shelf depends on demand: high sales means high acceptance.

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