Hopefully we'll be seeing a lot more of this soon. We mean texting, of course. The prices of texts while roaming around Europe have seen a recent surge, leading European regulators to create a cap. Texts are minuscule amounts of data that cellular companies worldwide have slowly realized are great ways to nickle and dime customers. The Sun reports:

The clampdown came as a survey showed the 2.5 billion text messages sent between European countries every year cost up to TEN TIMES as much as texting at home. The European Regulators’ Group study showed the average cost of a roaming text message in the EU was 23p but could be as high as 63p.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in