Facebook Event Causes Citywide Alcohol Ban
A Facebook organized party that was to be held in Torbay, Devon has been cancelled after British police used unprecedented powers to force the whole town to stop selling alcohol. More than 7,000 Facebook fans looked set to turn up at this Friday causing the police to apply for a magistrates 24 hour ban under the 2003 Licensing Act. All off-licenses, pubs and bars in the town were to be closed. Today’s media attention, however, has meant that the event had to either be cancelled or a license issued for it to go ahead. As of now, the group page is still up, with an explanation warning that anyone turning up at the weekend party will be asked to leave or face arrest. Meanwhile, diehard partygoers are filling up the Facebook event wall (now 1400-plus comments long) with schemes on where to take the party instead.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.