Free Samples = More Book Sales

Free Samples = More Book Sales
Dan Gould
  • 17 july 2008

In February, author Neil Gaiman and his publisher decided to put up the entire text of his book American Gods online as a promotion for his upcoming work, The Graveyard Book. Booksellers went bonkers, worried that the act would effectively kill sales of his book. If you can read the whole thing for free, they reasoned, why would anyone buy it?

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