Green, Design-Savvy Tours Of London Make A Splash
Double-Deck bus tours are a dime-a-dozen in London. And you can expect to see everything a trip to the library could solve. That could be why Inhabitat author, Cate Trotter has begun showing her version of London with the “Cutting Edge Green Tour”. From eco-friendly, innovation-heavy architecture and stunning-interiors to the lesser known indie-shops and quirky innovations (like sewage-powered streetlamps), the award-winning tour service provides a unique, off-the beaten (and guided) path experience.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”