Insultation and packaging material has always had a large environmental impact and new innovations are a welcome development. Ecovative is researching a new material that they are calling “Greensulate” which will be made from recycled materials and mushroom cells to form a compostable alternative to Styrofoam. Springwise writes:

Rather than being manufactured from preexisting ingredients—a process that inevitably takes considerable energy—Ecovative's Greensulate is actually grown afresh. A mixture including water, recycled paper and rice hulls (a form of agricultural waste) is injected with living mushroom cells inside a mold and then placed in a dark environment. There the cells begin to grow and sprout thousands of cellular strands. In one to two weeks, the result is ready to be dried into a panel of insulation that can be used to keep a house warm in winter and cool in summer, or to protect a package during shipment.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in