In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer
If fashion is moving away from seasons and schedules, where does that leave the fashion show?
What used to be a first-look for buyers, editors and top-tier clients has been pushing up against pure spectacle for some time. Last October, Fendi shunned the tents and used the Great Wall of China for their catwalk at a cost of approximately $10MM.
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