In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer

In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer
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Contributing Writer
  • 22 july 2008

If fashion is moving away from seasons and schedules, where does that leave the fashion show?

What used to be a first-look for buyers, editors and top-tier clients has been pushing up against pure spectacle for some time. Last October, Fendi shunned the tents and used the Great Wall of China for their catwalk at a cost of approximately $10MM.

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