Innocentive’s Open Innovation: The World Is Your R&D Department

Innocentive’s Open Innovation: The World Is Your R&D Department
Dan Gould
  • 22 july 2008

Want to take a crack at solving the world’s most critical problems? Check out InnoCentive, a bustling marketplace of challenges. InnoCentive partners with companies and researchers who need solutions to tough problem facing today’s world. Some challenges are straight up scientific, like coming up with a “Non-ion Sensitive Super Absorbent Polymer” (?). Others are less technical; one group needs Ideas for “Making Long-term Habit Changes in Lifestyle”. The site offers significant cash prizes ($5,000 to $30,000 and up) for the best ideas. Prizes amounts are set by the groups posing the problem, and are split between InnoCentive and the solution provider. What’s interesting is many times the solutions come from people way outside the field the problem resides in.

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