We concluded our PSFK Conference SF with a bang, creative leads of Method Josh Handy and Nate Pence sharing their rules on how to design the Method way. JoshSpear.com offers some more insight from the Method folks with his great interview with Danny Alexander, one of their industrial designers. Danny focuses on creating sustainable and healthy products, all while keeping an unparalleled level of design simplicity. Here is a short excerpt from their interview:

JS: As our store shelves have become increasingly cramped with more and more of the same stuff, it seems like it's the products that are either exceptionally different or exceptionally well branded that are finding success. Do you think Method will lose its sparkle once all the tag-along products start popping up?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in