Kinetic Egg Signals Breakfast Time At McDonalds
Installed last week across from Wrigley Field in Chicago is a giant robotic egg that cracks open every morning to reveal a yoke that says “Fresh Eggs Daily”. The billboard egg begins to crack open at dawn and stays open through the breakfast hours. It then closes back up until the next morning. Leo Burnett developed the idea and worked with Detroit based Prop Art Studio on the fabrication.
[ via atelier29 ]