The guys over at PSFK’s Marktd site think that the new ad from Guinness is unbelievable:

Unbelievable in the negative use of the word… Now we have an ad with people switching on and off lights in a building at night… so that if you looked from the outside the building would look like a pint of Guinness. But it doesn’t. It looks like all those CGI gimmicks that throw you out of the make-believe in all those sci-fi films you’ve hated recently. You just know it didn’t really happen and that the ad-guys are trying to fool you.

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