We've been following for quite some time the adventures and misadventures of designers as they enter territory previously untrekked by their kind, from mobile phones to hotels to museums. In the Times Online last week, Lisa Armstrong explores the issue, wondering what it'll be like if (when) we live in a world where every single object around us, every experience we live, is touched by a designer's hand – or at least branded to be so. Most interestingly, she ventures a guess at why we are collectively creating, or at least endorsing, this type of world:

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