PICNIC is a three day gathering of creative people in Amsterdam. The event is in its third year and brings together some of the most interesting media entrepreneurs, thinkers and creators to share their experience and stories.

The conference has a neat design which is kept in an all-green picnic style, about 1,500 delegates from all over the world are attending. There are also PICNIC Specials: seminars, lectures and round table discussions that follow each year's theme deeper. Practical workshops are part of the PICNIC Labs and help refine ideas or come up with creative business concepts. Their site says:

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