We are excited to have Gareth Kay of Modernista! at PSFK Conference San Francisco 2008. Gareth will be leading our “Making Inspiration Matter” panel with Eric Corey Freed of organicARCHITECT, Josh Morenstein (fuseproject) and Frank Striefler (TBWA\Chiat Day), in discussion over how inspiration can be used to create change.

First, who are you and what do you do?

I’m Gareth Kay and I run the planning department at Modernista!, an ad agency based in Boston. My job is to help create an environment where great ideas are more likely to happen. Primarily this means turning information into inspiration and planting some seeds for great ideas to hopefully grow from.

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